admin | Automotive BDC, Automotive Marketing |
As the manager or owner of a dealership, we’re guessing that few things annoy you more than an empty service schedule. After all, service appointments are a huge source of revenue for a dealership, so a sparsely populated service schedule presents a huge problem for any automotive operation.
From our experience, one of the best ways to enhance your appointment scheduling is to outsource it to a third-party automotive BDC. In this article, we will discuss why outsourcing your appointment scheduling will help you schedule more appointments and increase your dealership’s ROI.
Why Outsource Your Automotive Appointment Scheduling?
Outsourcing your automotive appointment scheduling has numerous benefits for your marketing efforts. The following are just a few of the most prominent benefits:
- More Calls Answered: If your service advisors are responsible for answering the phones and scheduling appointments, they will miss many calls because they will be busy helping customers at the dealership. And each missed call is a potential missed appointment. On the other hand, outsourcing your appointment scheduling ensures that nearly 100 percent of your calls are answered, which leads to more appointments scheduled.
- More Appointments Scheduled: Another reason why third-party BDCs schedule more appointments is because most service advisors are hesitant to fill their schedules during certain times of the day. For example, many service advisors don’t like to schedule appointments on Friday afternoons or afternoons before holidays because they may want to leave early. If you outsource your appointment scheduling, however, you will ensure that your schedules are filled as much as possible, regardless of the time of the workday.
- Better Customer Experience: Automotive BDCs that offer appointment scheduling services have agents who are highly trained and experienced in providing the best customer service possible. This is important because the customer experience for your dealership starts with the customer’s first phone interaction, and you want to make a positive first impression.
- Increase in Upselling: Agents at third-party BDCs are trained to upsell customers when they call to schedule an appointment. This means that your appointment schedulers can act as salespeople for your dealership while also ensuring your service schedule is full.
Enhance Your Automotive Appointment Scheduling by Partnering with Customer Traac
If you would like to improve your dealership’s operations by outsourcing your appointment scheduling, or if you would like to speak with an expert in the field to learn more, please reach out to us to see how we can help. At Customer Traac, we work with you to understand your specific goals and needs, so we can provide a personalized service that optimizes your dealership’s marketing and communication efforts. We offer a full range of automotive marketing services, including a full-charge contact center, appointment scheduling, outbound calling campaigns, and a full-service automotive BDC. Our agents go through extensive training to make sure they provide the best customer service and help your business grow.
We partner with dealerships across the United States. Please call us at 763-553-2989 or fill out our contact form to learn more.