How To Find The Right Dealership Service BDC

admin | Automotive BDC | automotive bdc, bdc, business development center, service bdc

As a service manager or general manager of a dealership, you are always looking to streamline various aspects of your business and increase ROI. One of the best ways to enhance your service department is to partner with an automotive service BDC to handle your customer service and various marketing efforts.

Choosing the right service BDC can be tricky, but we’re here to give you a few tips to get you started. In this article, we discuss what an automotive service BDC is, what to look for while searching for the right partner, and how Customer Traac can help you.

What is an Automotive Service BDC?

An automotive service BDC is a development center that specializes in optimizing the service departments of dealerships. BDCs schedule service appointments, send out satisfaction surveys, and focus on customer retention, all while handling high call volume and follow-ups. They remove certain tasks out of the hands of service departments so these departments have more time and energy to service their customers and provide a superior customer experience.

What to Look for in a Service BDC

When seeking a service BDC for your dealership, we recommend looking for a company that prioritizes the following values and services:

• Customer Service Above All Else: Customer Service should be one of the top priorities of any service BDC, so we recommend choosing a partner that prioritizes providing an excellent customer experience above all else. The service BDC you choose should live and breathe customer service. It should also be able to prove its experience and skills in the field before signing on with you.

• Rigorous Agent Training: One of the best ways to judge the level of customer service a BDC provides is by examining its agent training program. To ensure optimal levels of customer service, make sure the BDC trains its agents appropriately and that it prioritizes agent development and expertise.

• Diversified Communication Abilities: A quality Service BDC should be able to communicate with customers via a variety of modes of communication. Examples of such modes of communication include phone, SMS, chat, email, and more.

• Automotive Industry Experts: The automotive industry is unique in many ways, especially when it comes to servicing customers and running marketing campaigns. So, while seeking a service BDC for your dealership, we recommend choosing a company that focuses on the automotive industry, instead of a broad BDC covering numerous fields. This way, you can ensure you are hiring experts in your field who are experienced at dealing with your type of customers.

• Excellent Client Communication: Communication is key for anything, especially something as important as your customer service. As a dealership, you probably prioritize your customer service above nearly everything else. So, you will want a service BDC that excels at communicating with you so you always know what’s going on. Moreover, the level of communication skills your BDC presents to you as its client will most likely reflect the level of communication skills it has with your customers.

Find the Right Service BDC with Customer Traac

If you are in need of an automotive service BDC for your dealership, or if you would like to speak with an expert in the field to learn more, please reach out to us to see how we can help. At Customer Traac, we work with you to understand your specific goals and needs, so we can provide a personalized service that optimizes your dealership’s marketing and communication efforts. We offer a full range of automotive marketing services, including a full-charge contact center, appointment scheduling, outbound calling campaigns, and a full-service automotive BDC. Our agents go through extensive training to make sure they provide the best customer service and help your business grow.

We partner with dealerships across the United States. Please call us at 763-553-2989 or fill out our contact form to learn more.