Thirty Years In.
Still Built On People.
We started as a team that believed great communication — genuine, professional, and consistent — was the foundation of every great dealership. That belief hasn't changed.
Where We Came From.
Where We're Going.
More than 30 years ago, Customer Traac opened its doors with a straightforward mission: help dealerships communicate better with their customers. Not through automation. Not through technology shortcuts. Through trained people, disciplined processes, and a commitment to showing up for every interaction with professionalism and care.
In the decades since, we've helped hundreds of dealerships across the country improve performance, increase appointments, and build stronger customer relationships. We've watched the industry change, and through all of it, our position has stayed consistent: technology works best when people are behind it.
Today, Customer Traac operates as a modern hybrid BDC blending the expertise of our tenured agents with the speed and efficiency of AI to deliver something neither can achieve alone. We're building on three decades of operational experience to deliver what dealerships have always needed — and what their customers have always expected.
A Foundation Three Decades In The Making.
Automotive Dealerships
Across The Country
Both Departments
People Make The Difference
It's Been A Ride.
Meet The Automotive Marketing Experts At Customer Traac
Dodie Armstrong serves as Sales Director at Customer Traac, where she leads with a strategic focus on customer experience (CX). With over 20+ years in the contact center industry — including a decade in automotive BDC and more than four years in consulting — she has helped organizations across various industries optimize their contact center operations.
Her role centers on aligning inbound and outbound BDC initiatives with operational excellence to drive measurable outcomes, such as improved customer communication and increased efficiency. Dodie's collaborative, ROI-driven approach combines strategic insight with actionable processes that empower both fixed and variable operations.
At the core of her work is a commitment to helping businesses succeed in competitive markets by equipping them with the tools, frameworks, and strategies needed to elevate their customer experience.
Andrea has been an integral part of Customer Traac for over 30 years, bringing unmatched dedication and a deep understanding of the business. Her journey has taken her through a wide range of roles — from answering phones and leading teams to consulting and now contributing her expertise to the sales department.
Each position she's held has reinforced her belief in the power of a well-run Business Development Center (BDC). Andrea's hands-on experience and leadership have shaped her into a trusted resource for both colleagues and clients. Her ability to connect operational insights with strategic goals makes her a valuable asset in driving customer success and business growth.
Jared began his career at Customer Traac in 2013 as a customer service representative. After moving through positions as Trainer and Supervisor, and most recently, our Eau Claire Contact Center Manager, Jared brings many years of customer service experience and several years of management experience to the table. Jared excels at analytics, managing KPI's, scheduling and our day-to-day operations. Jared holds his team to a high standard to ensure customer and client satisfaction.
Nicole has been with Customer Traac since 2013. Through hard work and dedication, Nicole moved into a supervisor position within her first year with the company. Nicole strives to give 110% every day and to motivate her teams to do the same. With over 10 years of customer service experience, passion, drive, and strong leadership skills, Nicole continues to be a key factor in leading our teams to greatness!
Michael came to Customer Traac in 2016 as a customer service representative, and has since risen to managing service and sales outbound call campaign projects. Michael comes from a background of education and teaching, with additional years of experience in research and analysis as well as contract management, allowing him to quickly identify clients' needs and, in turn, train our outbound agents to be able to deliver top customer service on behalf of our clients.
Lynn has been a part of the Customer Traac team since 2002. Her background includes telemarketing; call center management and implementation specialists, including customer satisfaction index and sales calls. As the leader of our client service and help desk team, Lynn plays a key role in working on continual needs assessment and identifying key strategies to ensure efficiency and ongoing profitability for our clients. Lynn takes pride in her team's ability to provide our clients with prompt responses, resolutions and exceptional customer service.
Beth manages a team of quality assurance analysts to monitor and evaluate inbound and outbound phone interactions, using a detailed set of pre-defined quality standards. She works with our call center management teams to define quality metrics, calibrate, and provide feedback to improve performance and reports on current trends. Beth has a strong work ethic and pays close attention to detail. Her work helps to provide valuable feedback and data to ensure that your customers receive the best possible call experience.
Kurt started his career with Customer Traac in 2013. Growing with the company, he has learned the contact center business from the inside through his many roles including customer service representative, outbound project manager, and supervisor. Now the acting IT Support Manager, Kurt couples his insider experience with his technical capacity to troubleshoot day-to-day IT concerns while innovating solutions for the future. Driven by a strong work ethic, Kurt focuses on making the technical aspects of the contact center business seamless, so the rest of the team can focus on what they do best – outstanding customer service!
Part Of Something Bigger.
Why Dealerships Stay With Us
The dealerships that have worked with Customer Traac for years will tell you the same thing: what keeps them here isn't just the results. It's the way we work.
We're responsive. We're transparent. We show up when something needs to change and we don't wait to be asked.
Our client services team is embedded in your account, not a ticket queue or a help desk, but a real person who knows your store and picks up the phone when you call.
It's part of our culture. And it's been our foundation for more than 30 years.
Let's Build Something That Lasts.
Whether you're looking for BDC coverage, a smarter AI strategy, or a partner who's going to be in your corner for the long haul, we'd love to start the conversation.