*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  html { scroll-behavior: smooth; }
  body {
    font-family: var(--font-body);
    color: var(--text);
    background: var(--white);
    line-height: 1.65;
    font-size: 16px;
  }

  /* ── NAV ── */

  .btn {
    display: inline-block;
    font-family: var(--font-head);
    font-weight: 700;
    font-size: 14px;
    letter-spacing: 0.4px;
    padding: 11px 26px;
    border-radius: 4px;
    text-decoration: none;
    transition: all 0.2s;
    cursor: pointer;
    border: none;
  }
  .btn-accent { background: var(--accent); color: var(--white); }
  .btn-accent:hover { background: var(--accent-hover); transform: translateY(-1px); box-shadow: 0 4px 14px rgba(46,196,168,0.35); }
  .btn-outline-white { background: transparent; color: var(--white); border: 2px solid rgba(255,255,255,0.6); }
  .btn-outline-white:hover { border-color: var(--white); background: rgba(255,255,255,0.08); }
  .btn-outline-navy { background: transparent; color: var(--navy); border: 2px solid var(--navy); }
  .btn-outline-navy:hover { background: var(--navy); color: var(--white); }
  .btn-white { background: var(--white); color: var(--navy); }
  .btn-white:hover { transform: translateY(-1px); box-shadow: 0 6px 20px rgba(0,0,0,0.15); }
  .btn-navy { background: var(--navy); color: var(--white); }
  .btn-navy:hover { background: var(--navy-mid); transform: translateY(-1px); box-shadow: 0 6px 20px rgba(28,58,95,0.25); }

  /* breadcrumb */
  .breadcrumb-strip {
    background: var(--navy-deep);
    padding: 16px 40px;
    border-bottom: 1px solid rgba(255,255,255,0.06);
  }
  .breadcrumb {
    font-family: var(--font-head);
    font-size: 10.5px;
    font-weight: 600;
    letter-spacing: 1.3px;
    text-transform: uppercase;
    color: rgba(255,255,255,0.55);
  }
  .breadcrumb a { color: rgba(255,255,255,0.7); text-decoration: none; transition: color 0.2s; }
  .breadcrumb a:hover { color: var(--white); }
  .breadcrumb .sep { margin: 0 12px; opacity: 0.4; color: rgba(255,255,255,0.5); }
  .breadcrumb .current { color: var(--accent); }

  /* ── HERO ── */
  .hero {
    background: linear-gradient(180deg, #0e2240 0%, #1c3a5f 80%, #1f4774 100%);
    color: var(--white);
    padding: 120px 40px 130px;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  /* Abstract puzzle-piece motif */
  .hero-motif {
    position: absolute;
    inset: 0;
    pointer-events: none;
    opacity: 0.55;
  }
  .hero-motif svg { width: 100%; height: 100%; }
  .hero-inner { position: relative; max-width: 880px; margin: 0 auto; }
  .hero-eyebrow {
    display: inline-block;
    font-family: var(--font-head);
    font-size: 11.5px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: var(--accent);
    background: var(--accent-soft);
    padding: 7px 18px;
    border-radius: 20px;
    margin-bottom: 26px;
  }
  .hero h1 {
    font-family: var(--font-head);
    font-size: clamp(38px, 5.6vw, 64px);
    font-weight: 800;
    line-height: 1.05;
    letter-spacing: -0.5px;
    margin-bottom: 22px;
    text-wrap: balance;
  }
  .hero h1 em { color: var(--accent); font-style: normal; }
  .hero-headline {
    font-family: var(--font-head);
    font-size: clamp(18px, 2vw, 22px);
    font-weight: 600;
    color: rgba(255,255,255,0.92);
    margin-bottom: 24px;
    letter-spacing: -0.2px;
    line-height: 1.45;
  }
  .hero-body {
    font-size: 17px;
    color: rgba(255,255,255,0.78);
    max-width: 720px;
    margin: 0 auto 12px;
    line-height: 1.75;
  }
  .hero-anchor {
    font-family: var(--font-head);
    font-size: 16px;
    font-weight: 600;
    color: var(--white);
    margin: 18px auto 36px;
    max-width: 720px;
    line-height: 1.6;
  }
  .hero-anchor em { color: var(--accent); font-style: normal; font-weight: 700; }
  .hero-ctas { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
  .hero-ctas .btn { font-size: 15px; padding: 14px 30px; }

  /* ── SECTION SHARED ── */
  section { padding: 100px 40px; }
  .section-inner { max-width: 1100px; margin: 0 auto; }
  .section-label {
    font-family: var(--font-head);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 2.8px;
    text-transform: uppercase;
    color: var(--accent);
    margin-bottom: 14px;
  }
  h2 {
    font-family: var(--font-head);
    font-size: clamp(28px, 3.5vw, 42px);
    font-weight: 800;
    line-height: 1.18;
    letter-spacing: -0.7px;
    color: var(--navy);
    text-wrap: balance;
  }
  h3 {
    font-family: var(--font-head);
    font-size: 18px;
    font-weight: 700;
    color: var(--navy);
    margin-bottom: 10px;
  }
  p { color: var(--text-muted); line-height: 1.75; }
  .section-head.centered { text-align: center; max-width: 800px; margin: 0 auto; }
  .section-head p { margin-top: 14px; font-size: 16px; }

  /* ── CASE FOR CONSULTING (Editorial narrative w/ pull-quote) ── */
  .case-section {
    background: var(--white);
    padding-top: 110px;
    padding-bottom: 100px;
  }
  .case-grid {
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 80px;
    align-items: start;
    max-width: 1140px;
    margin: 0 auto;
  }
  .case-head h2 {
    font-size: clamp(28px, 3.4vw, 40px);
    letter-spacing: -0.6px;
    line-height: 1.15;
  }
  .case-head .section-label { margin-bottom: 18px; }
  .case-divider {
    width: 60px;
    height: 4px;
    background: var(--accent);
    border-radius: 2px;
    margin-top: 28px;
  }
  .case-body p {
    font-size: 17px;
    line-height: 1.85;
    margin-bottom: 22px;
    color: var(--text);
  }
  .case-body p.muted { color: var(--text-muted); }
  .case-pullquote {
    border-left: 4px solid var(--accent);
    padding: 8px 0 8px 28px;
    margin: 28px 0;
    font-family: var(--font-head);
    font-size: 22px;
    font-weight: 700;
    color: var(--navy);
    line-height: 1.4;
    letter-spacing: -0.4px;
    font-style: italic;
  }
  .case-pullquote em { color: var(--accent); font-style: italic; }

  /* ── WHAT WE DO TOGETHER (Vertical editorial card stack) ── */
  .do-section { background: var(--off-white); }
  .do-stack {
    margin-top: 64px;
    display: flex;
    flex-direction: column;
    gap: 0;
    max-width: 980px;
    margin-left: auto;
    margin-right: auto;
  }
  .do-card {
    display: grid;
    grid-template-columns: 130px 1fr;
    gap: 40px;
    padding: 44px 8px 44px 8px;
    border-top: 1px solid var(--gray-light);
    align-items: start;
    transition: padding 0.2s;
  }
  .do-card:first-child { border-top: 2px solid var(--navy); }
  .do-card:last-child { border-bottom: 1px solid var(--gray-light); }
  .do-num {
    font-family: var(--font-head);
    font-size: 56px;
    font-weight: 800;
    color: var(--navy);
    line-height: 1;
    letter-spacing: -2px;
    position: relative;
    padding-top: 4px;
  }
  .do-num::after {
    content: '';
    position: absolute;
    top: 14px;
    left: 78px;
    width: 28px;
    height: 2px;
    background: var(--accent);
  }
  .do-content h3 {
    font-size: 26px;
    line-height: 1.25;
    letter-spacing: -0.5px;
    margin-bottom: 16px;
  }
  .do-content p {
    font-size: 15.5px;
    line-height: 1.75;
    margin-bottom: 14px;
    color: var(--text-muted);
  }
  .do-content p:last-child { margin-bottom: 0; }
  .do-content p strong { color: var(--navy); }

  /* ── WHO THIS IS FOR (2×2 grid, direct-address) ── */
  .who-section { background: var(--white); }
  .who-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 22px;
    margin-top: 56px;
  }
  .who-card {
    background: var(--white);
    border: 1px solid var(--gray-light);
    border-radius: 16px;
    padding: 40px 36px;
    box-shadow: 0 4px 24px rgba(28,58,95,0.06);
    transition: box-shadow 0.2s, transform 0.2s;
    display: flex;
    flex-direction: column;
    gap: 14px;
  }
  .who-card:hover {
    box-shadow: 0 14px 40px rgba(28,58,95,0.12);
    transform: translateY(-4px);
  }
  .who-card .who-tag {
    font-family: var(--font-head);
    font-size: 10.5px;
    font-weight: 700;
    color: var(--accent);
    letter-spacing: 1.8px;
    text-transform: uppercase;
  }
  .who-card .who-line {
    font-family: var(--font-head);
    font-size: 20px;
    font-weight: 700;
    color: var(--navy);
    line-height: 1.3;
    letter-spacing: -0.3px;
    text-wrap: balance;
  }
  .who-card p {
    font-size: 15px;
    line-height: 1.7;
    margin-top: 4px;
  }
  .who-card p strong { color: var(--navy); }

  /* ── STANDALONE VS BUNDLED (Two-column split) ── */
  .vs-section { background: var(--off-white); }
  .vs-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    margin-top: 56px;
    position: relative;
  }
  .vs-grid::after {
    content: 'OR';
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    background: var(--off-white);
    padding: 8px 16px;
    font-family: var(--font-head);
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 3px;
    color: var(--gray-mid);
    border: 1px solid var(--gray-light);
    border-radius: 999px;
    z-index: 2;
  }
  .vs-col {
    border-radius: 16px;
    padding: 48px 40px;
    display: flex;
    flex-direction: column;
    min-height: 320px;
  }
  .vs-col.standalone {
    background: var(--white);
    border: 1px solid var(--gray-light);
    box-shadow: 0 4px 24px rgba(28,58,95,0.06);
  }
  .vs-col.bundled {
    background: linear-gradient(135deg, var(--navy) 0%, var(--navy-mid) 100%);
    color: var(--white);
    position: relative;
    overflow: hidden;
  }
  .vs-col.bundled::before {
    content: '';
    position: absolute;
    right: -60px;
    top: -60px;
    width: 240px; height: 240px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(46,196,168,0.18) 0%, transparent 70%);
    pointer-events: none;
  }
  .vs-col .vs-tag {
    font-family: var(--font-head);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--accent);
    margin-bottom: 18px;
  }
  .vs-col.standalone .vs-tag { color: var(--text-muted); }
  .vs-col h3 {
    font-family: var(--font-head);
    font-size: 24px;
    font-weight: 800;
    line-height: 1.2;
    margin-bottom: 18px;
    letter-spacing: -0.3px;
  }
  .vs-col.bundled h3 { color: var(--white); }
  .vs-col p {
    font-size: 15.5px;
    line-height: 1.75;
    margin-bottom: 0;
    color: inherit;
  }
  .vs-col.standalone p { color: var(--text-muted); }
  .vs-col.bundled p { color: rgba(255,255,255,0.85); }
  .vs-col .vs-footer {
    margin-top: auto;
    padding-top: 24px;
    border-top: 1px solid var(--gray-light);
    font-family: var(--font-head);
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 0.5px;
    color: var(--navy);
    display: flex;
    align-items: center;
    gap: 8px;
  }
  .vs-col.bundled .vs-footer {
    color: var(--accent);
    border-top: 1px solid rgba(255,255,255,0.15);
  }
  .vs-col .vs-footer .dot {
    width: 6px; height: 6px;
    border-radius: 50%;
    background: var(--accent);
  }

  /* ── WHY CONSULTING (editorial + 3 stat callouts) ── */
  .why-section {
    background: var(--white);
  }
  .why-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
    margin-top: 56px;
  }
  .why-narrative p {
    font-size: 17px;
    line-height: 1.85;
    margin-bottom: 22px;
    color: var(--text);
  }
  .why-narrative p.lead {
    font-family: var(--font-head);
    font-size: 20px;
    font-weight: 600;
    color: var(--navy);
    letter-spacing: -0.2px;
    line-height: 1.45;
    margin-bottom: 24px;
  }
  .why-narrative p.muted { color: var(--text-muted); font-size: 16px; }
  .why-stats {
    display: flex;
    flex-direction: column;
    gap: 0;
  }
  .why-stat {
    padding: 28px 0;
    border-top: 1px solid var(--gray-light);
  }
  .why-stat:first-child { border-top: 2px solid var(--navy); }
  .why-stat:last-child { border-bottom: 1px solid var(--gray-light); }
  .why-stat-val {
    font-family: var(--font-head);
    font-size: 38px;
    font-weight: 800;
    color: var(--navy);
    line-height: 1;
    letter-spacing: -1.2px;
    margin-bottom: 6px;
  }
  .why-stat-val span { color: var(--accent); }
  .why-stat-label {
    font-family: var(--font-head);
    font-size: 14px;
    font-weight: 700;
    color: var(--text);
    margin-bottom: 4px;
    letter-spacing: -0.2px;
  }
  .why-stat-desc {
    font-size: 14px;
    color: var(--text-muted);
    line-height: 1.6;
  }

  /* ── CTA ── */
  .cta-section {
    background: linear-gradient(135deg, var(--navy-deep) 0%, var(--navy) 50%, var(--navy-mid) 100%);
    padding: 100px 40px;
    text-align: center;
    color: var(--white);
    position: relative;
    overflow: hidden;
  }
  .cta-section::before, .cta-section::after {
    content: '';
    position: absolute;
    border: 1px solid rgba(46,196,168,0.18);
    border-radius: 12px;
  }
  .cta-section::before {
    width: 220px; height: 220px;
    top: -80px; left: -60px;
    transform: rotate(15deg);
  }
  .cta-section::after {
    width: 180px; height: 180px;
    bottom: -60px; right: -50px;
    transform: rotate(-12deg);
  }
  .cta-section .section-inner { position: relative; z-index: 2; }
  .cta-section .section-label { color: var(--accent); }
  .cta-section h2 { color: var(--white); font-size: clamp(28px, 4vw, 42px); margin-bottom: 22px; letter-spacing: -0.7px; }
  .cta-section p { color: rgba(255,255,255,0.85); font-size: 18px; max-width: 760px; margin: 0 auto 36px; text-wrap: balance; line-height: 1.7; }
  .cta-section .btn { font-size: 15px; padding: 14px 32px; }
  .cta-btns { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

  /* ── FOOTER ── */

  /* ── Responsive trims ── */
  @media (max-width: 980px) {
    .case-grid { grid-template-columns: 1fr; gap: 36px; }
    .do-card { grid-template-columns: 80px 1fr; gap: 24px; padding: 32px 4px; }
    .do-num { font-size: 38px; }
    .do-num::after { display: none; }
    .who-grid { grid-template-columns: 1fr; }
    .vs-grid { grid-template-columns: 1fr; }
    .vs-grid::after { left: 50%; top: 50%; }
    .why-grid { grid-template-columns: 1fr; gap: 36px; }
  }
  @media (max-width: 640px) {
  }

  /* ── TWEAKS PANEL ── */
  #tweaks-panel {
    display: none;
    position: fixed;
    bottom: 24px;
    right: 24px;
    background: white;
    border-radius: 12px;
    padding: 20px;
    box-shadow: 0 8px 40px rgba(0,0,0,0.18);
    z-index: 9999;
    width: 260px;
    font-family: var(--font-body);
    border: 1px solid #e0e8f0;
  }
  #tweaks-panel h4 {
    font-family: var(--font-head);
    font-size: 13px;
    font-weight: 700;
    color: var(--navy);
    margin-bottom: 16px;
    letter-spacing: 0.5px;
  }
  .tweak-row { margin-bottom: 14px; }
  .tweak-row label { display: block; font-size: 11px; font-weight: 600; color: #6b7f90; text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 6px; }
  .tweak-row input[type=color] { width: 100%; height: 32px; border: 1px solid #dde5ee; border-radius: 6px; cursor: pointer; padding: 2px; }
  .tweak-row select { width: 100%; padding: 7px 10px; border: 1px solid #dde5ee; border-radius: 6px; font-size: 13px; color: var(--navy); background: white; }

/* Who-This-Is-For closing CTA (added per doc: "See yourself in one of these?") */
.who-cta {
  text-align: center;
  margin-top: 48px;
}
.who-cta h3 {
  font-family: var(--font-head);
  font-size: clamp(20px, 2.4vw, 26px);
  font-weight: 700;
  color: var(--navy-deep);
  margin: 0 0 20px;
}